The buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. Even the taxi driver who picked me up from the airport was talking drones and smart homes. Surely, when you have 170,000 people… Continued
Media Training
Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES
January 11th, 2016 by Diane Schwartz6 Recommendations for Dealing With Unhappy Customers
January 4th, 2016 by Steve GoldsteinWe've all had to deal with unhappy customers, whatever our line of work. If you're an agency PR pro, you have to respond to unsatisfied clients from time to time. If you're an in-house PR… Continued
Why You Should Avoid Newsjacking the Presidential Election
December 28th, 2015 by Lewis GoldbergThe media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it.
PR Writing Bugbears to Grapple With in 2016
December 18th, 2015 by Ian James WrightLittle things can make a big difference when it comes to a smooth reading experience.
Top 12 PR Stories of 2015 From PR News
December 15th, 2015 by Seth ArensteinHere’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.
2015 PR People Awards: Government Communicator of the Year
December 9th, 2015 by Chris SeymourWinner: Shoshona "Shoni" Pilip-Florea, Director, Communications & Community Engagement, US Forest Service, Pacific Northwest Region Shoni Pilip-Florea is the platinum standard of government communicators. She deftly balances the role of serving as a speechwriter and… Continued
11 Smart Steps All Communicators Should Take Before Year’s End
December 8th, 2015 by Diane SchwartzLet’s assume you are brilliant. And you’re an inspiration to your peers, an asset to your organization. Let’s also assume that while you’re an A-player you still have a lot to learn. As the late,… Continued
The Gettysburg Address and 7 Other Speeches That Stood the Test of Time
November 19th, 2015 by Mark RenfreeIn a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address.
Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success
October 27th, 2015 by Diane SchwartzWhat happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog.… Continued
Encouraging or Discouraging Brand Ambassadors: That is the Question
October 21st, 2015 by Seth ArensteinIt’s said that good things and bad happen in three’s. Sometimes in two’s, and a few times they’re mixed, good and bad. Recently several events happened in quick succession and while not good or bad,… Continued