Oxford, AstraZeneca Boost Transparency During COVID Crisis

October 19th, 2021 by

Exposing the emotional elements of a story during a PR crisis can be extraordinarily powerful. Unfortunately, it is too often deemed an unacceptable risk. Yet, the team at Oxford was able to employ storytelling effectively during these difficult days.

Prompt Action, Transparent and Sequenced Communication with all Stakeholders Essential in Food-Related Recalls

September 20th, 2021 by

A national food distributor discovers potential contamination. The company initiates a recall. David Ball of Ball Consulting Group explains what happens next.

AOC dress at Met Gala

Planning for a Media Frenzy: AOC, the Dress and the Met Gala

September 15th, 2021 by

The annual Met Gala routinely attracts the eyes of those with an interest in creativity, celebrity and high fashion. However, this year, Congresswoman Alexandria Ocasio-Cortez attended her first Met Gala, provoking a true statement. Bright red script saying “TAX THE RICH” stood out across the back of a white gown, generating conversation on both sides of the political spectrum. 

Senator Amy Klobuchar reveals cancer diagnosis on Good Morning America

Sen. Klobuchar Provides Call-to-Action in Personal Cancer Statement

September 9th, 2021 by

Sen. Amy Klobuchar provided a great example of what word of mouth and personal messaging can do to promote breast cancer awareness after revealing her own story of diagnosis

New York City Summer 2021 campaign

Delta Variant Repositions Travel Messaging

September 3rd, 2021 by

PRNEWS looked at the communications strategies of several travel organizations, learning what the downturn means for a tactical pivot. 

American Flag Waving

How Should Brands Approach July 4 Messaging?

July 1st, 2021 by

Freedom can mean many things. And with July 4 approaching, after a year of societal turmoil, many Americans may find their views on patriotism shifting.

Old Navy Earth Day

How to Provide Earth Day and Sustainability Messaging Every Day

April 22nd, 2021 by

There are plenty of reasons for communicators to celebrate Earth Day this year. More companies are including conservation and sustainability in their corporate culture. In addition, media is hiring more full-time journalists to cover the environment. There are many ways to make sustainability stories more attractive to them and their audiences.

hands holding a candle

How to Approach COVID-19 Anniversary Messaging

March 12th, 2021 by

On the first anniversary of the COVID-19 pandemic, President Joe Biden took to his podium to deliver a message to the American people: empathy and action will set the country on a path to recovery. … Continued

Texas license plate snowed over

Texas Storm Communications Show Stark Messaging Contrasts

February 22nd, 2021 by

In an area not exactly used to dealing with snow, ice and frigid temperatures, the utility infrastructure crumbled, leaving millions without power, heat and fresh water for days. Getting important information out to those who need it can be extremely difficult for audiences who primarily depend on electricity, internet and wifi to power their communications needs. 

Communicating Coronavirus: Messaging the Vaccine, Variants and Masks

February 18th, 2021 by

Have we turned the corner on coronavirus? If not, what dangers are ahead? How can brand communicators help spread accurate information to employees and the public about vaccination, mask wearing and the importance of doing as much as possible before variants go widespread, probably in mid- to late-March?