Keeping messaging consistent across 22 hotels in various global markets isn’t easy. YOTEL VP Olivia Donnan says flexibility is key.
Messaging
[VIDEO] PRNEWS Talks with Bellabeat About Privacy, Communication and Women’s Health Tech
July 12th, 2022 by Nicole SchumanPRNEWS welcomed Urska Srsen, cofounder of women’s health tracker, Bellabeat to discuss privacy and communication for women’s’ health tracking products.
July 4 Gun Violence Yields Bumbling Responses
July 5th, 2022 by Nicole SchumanWe live in a time where gun violence happens daily, and communities will look to leaders for timely facts and information.
Communicators Navigate Patriotic Messaging After Sentiment Declines
July 1st, 2022 by Andrew ByrdThe concept of patriotism holds a nuanced meaning to different demographics in the country.
PR Lessons from the January 6 Committee Hearings
June 29th, 2022 by Arthur SolomonEven before yesterday’s (June 28) riveting testimony from Cassidy Hutchinson, there were several important lessons about creating a PR media campaign and pitching that emerged from the January 6 Select Committee hearings. 1. The most… Continued
Corporations Decide on Proper Messaging After Roe v. Wade
June 27th, 2022 by Andrew ByrdOn June 24 the U.S. Supreme Court voted to overturn Roe v. Wade, ending federal constitutional protections for abortions and signaling many companies to release statements about employee health protections.
Veteran PR Pro’s Guidance: Write Persuasively, Learn Continually, Digest But Don’t Always React
June 27th, 2022 by Seth ArensteinThe basics of writing, measurement and crisis prep remain important, even at companies like Amazon, says veteran PR pro Heather Knox.
Storytelling, Data and Personalization Help Debt-Forgiving Group Gain Notice
June 6th, 2022 by Daniel LempertIt’s often the case, from startups to nonprofits, that explaining why something is innovative can exhaust a reporter (or potential donor). And that’s before you get to the pitch! In a fast-paced media landscape, cutting… Continued
Keep on Communicating and Listening During the Economic ‘Hurricane’
June 2nd, 2022 by Maxim Jacobs[Editor’s Note: The essay below is centered on the biotech sector. Yet its implication for communicators is wide. The economy’s outlook seems grimly uncertain, with JPMorgan Chase CEO Jamie Dimon discussing a coming economic “hurricane”… Continued
What Communicators Can Learn from the Walmart Juneteenth Ice Cream Debacle
June 1st, 2022 by Nicole SchumanIf your organization or brand is looking to make a splash surrounding a holiday or for an impactful purpose, there are some steps you can take to make sure you are creating an inclusive campaign for all stakeholders.