PRNEWS talked with Ben Finzel, President of RENEWPR and Founder of the Change Agencies, to discuss the significance of starting a LGBTQ+ centered firm, the best way to create an authentic pride campaign, and advice… Continued
Messaging
Gov. Kemp and Hyundai Spark Successful PR Partnership
May 24th, 2022 by Dustin SigginsLast Friday (May 20), Georgia governor Brian Kemp offered a master class in turning partnerships into a multi-tiered PR success. Alongside Hyundai Motor Group executives, Kemp announced the company will open a $5.5 billion electric… Continued
A New Netflix Series Offers Insight for Improving LGBT Content
May 16th, 2022 by Jamie LoveBrands have tried to include the LGBT community in content they create. Too often it’s not inclusive and inauthentic. We offer tips for improvement.
Financial Industry Free Fall Engages the Communicators’ Cavalry
May 10th, 2022 by Nicole SchumanCommunicators, once again, will answer the call and serve as the cavalry in a sea of confused and worried financial clients.
Opting Out of Mother’s Day: A Step Forward in Inclusive Marketing
May 5th, 2022 by Andrew ByrdMother’s Day can be difficult for some. That’s why companies are allowing their communities the ability to opt out of certain types of Mother’s Day promotional emails.
Should PR Pros Think Like Futurists During This Uncertain Time?
May 3rd, 2022 by Seth ArensteinOne of the few certainties during the period we’re living in is how uncertain it is. That makes communication more complex. Communicators know flexibility and adaptability are vital in message creation at a time of potential global political instability, inflation and possible recession, supply chain hang-ups and a pandemic that lingers. Still, even experienced communicators stumble.
Not Too Much or Too Little: Using the Goldilocks Approach for Price Increase Messages
April 29th, 2022 by Seth ArensteinRelaying messages about higher prices is often the communicator’s job. Here are some ways to do it well.
Updating Websites is Best Move in a Confusing COVID Moment
April 27th, 2022 by Andrew ByrdIt’s a confusing time for the country and communicators. Often the best first step in relaying new COVID policies is updating web sites.
PR Lessons You Can Learn From Watching TV Sports
April 14th, 2022 by Arthur SolomonPR pros who watch sports on TV are getting a bonus. The announcers often provide free PR tutorials, veteran communicator Arthur Solomon argues.
Cracker Jill Rebrand Shows the Importance of Purposeful Messaging
April 7th, 2022 by Nicole SchumanA temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.