Messaging

One of the few certainties during the period we’re living in is how uncertain it is. That makes communication more complex. Communicators know flexibility and adaptability are vital in message creation at a time of potential global political instability, inflation and possible recession, supply chain hang-ups and a pandemic that lingers. Still, even experienced communicators stumble.

Relaying messages about higher prices is often the communicator’s job. Here are some ways to do it well.

It’s a confusing time for the country and communicators. Often the best first step in relaying new COVID policies is updating web sites.

PR pros who watch sports on TV are getting a bonus. The announcers often provide free PR tutorials, veteran communicator Arthur Solomon argues.

A temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.

It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.

Ukraine and Russia are employing different communication tactics as they aim messages at disparate target audiences. The result, in part, is confusion.

A small upside of the pandemic is that appreciation for the importance of mental health has risen. Communicators can help ease an unintended consequence.

From a news and information delivery perspective, President Zelenskyy and the Ukrainian people are conducting a master class in the utilization of modern communications tools to inform the public about crisis.

PR firms are exposed to legal action when they disseminate false claims on behalf of companies they represent. Here’s what you should know.