Messaging

This month’s roundtable focuses on advocacy work. Participants discussed the importance of finding prominent voices to help support the cause; using a diverse set of voices; and marrying data and storytelling to break through with your message.

PRNEWS caught up with new Cision CEO Cali Tran to discuss his priorities for the company, and his vision of the future of the communications industry.

While it’s true that attention spans are shrinking, newsletters can be an efficient way to maintain regular check-ins with a variety of important stakeholders.

If you want to make sure your comms team is efficiently helping to drive business sales objectives today, there are three core things that they should be doing.

PRNEWS reviews the Army’s advertising pivot, the impact of an open letter to halt AI, and supporting Transgender employees.

Brands should keep in mind these important do’s and don’ts for April Fools’ Day.

Ford celebrated Women’s History Month with a clever messaging package and MuckRack’s State of Journalism found a positive trend for pitching, while Mercyhurst University responds with a disappointing statement when a student goes viral for the wrong reasons.

One way many agencies continue to foster growth is through the launch of specialty practices. Feeling the push to diversify? PRNEWS talked to agencies who have done so successfully and provided advice on how and when to launch a specialty practice. 

In this issue of Image Patrol, we examine the responses from Norfolk Southern and Microsoft after their respective crises.

Traditional methods of pitching aren’t going to fly when you’re trying to reach Gen Z.