Yale’s Climate Change Communication program says the country has 6 views of global warming. Our author presents 3 ways of engaging them.
Messaging


Should You Piggyback on the Pumpkin Spice Latte (PSL) Craze?
August 30th, 2022 by Nicole SchumanBrands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.

After Admitting Failures, CDC Has Long Road Ahead to Rebuild Trust
August 22nd, 2022 by Nicole SchumanAcknowledging poor performance is one thing, but the CDC has a long road ahead to rebuild public trust.

Monkeypox Suffers from a Lack of Communication
August 9th, 2022 by Nicole SchumanIf medical information about monkeypox is not getting out to the right people, or even getting out at all, disinformation will spread.

Managing YOTEL’s Global PR: Constant Communication, Consistency, Flexibility and Travel
July 27th, 2022 by Seth ArensteinKeeping messaging consistent across 22 hotels in various global markets isn’t easy. YOTEL VP Olivia Donnan says flexibility is key.

[VIDEO] PRNEWS Talks with Bellabeat About Privacy, Communication and Women’s Health Tech
July 12th, 2022 by Nicole SchumanPRNEWS welcomed Urska Srsen, cofounder of women’s health tracker, Bellabeat to discuss privacy and communication for women’s’ health tracking products.

July 4 Gun Violence Yields Bumbling Responses
July 5th, 2022 by Nicole SchumanWe live in a time where gun violence happens daily, and communities will look to leaders for timely facts and information.

Communicators Navigate Patriotic Messaging After Sentiment Declines
July 1st, 2022 by Andrew ByrdThe concept of patriotism holds a nuanced meaning to different demographics in the country.

PR Lessons from the January 6 Committee Hearings
June 29th, 2022 by Arthur SolomonEven before yesterday’s (June 28) riveting testimony from Cassidy Hutchinson, there were several important lessons about creating a PR media campaign and pitching that emerged from the January 6 Select Committee hearings. 1. The most… Continued

Corporations Decide on Proper Messaging After Roe v. Wade
June 27th, 2022 by Andrew ByrdOn June 24 the U.S. Supreme Court voted to overturn Roe v. Wade, ending federal constitutional protections for abortions and signaling many companies to release statements about employee health protections.