For an 18-month project like the Jamestown 2007/America’s 400th Anniversary, which encompassed much detail and preplanning, it was necessary for the team players to come up with fresh tactics and unique messaging that would attract… Continued
Topics
Selling Idea of Digital Integration to Risk-Averse Senior Execs
February 17th, 2009 by PRNEWSSenior business executives’ continued haphazard approach to digital communications lends significant credence to the old saying, "The more things change, the more they stay the same." After all, the present time will surely be remembered… Continued
Media Cents: Using the Media to Attract Customers
February 17th, 2009 by PRNEWSWhat you’re doing is as important as what you’re saying to the media.
Rethinking CSR
February 17th, 2009 by PRNEWSThe recent upswing in corporate social responsibility has been a mixed blessing for both practitioners and policy makers.
Pitch-Perfect Media Relations Gives PR a Head Start in Tough Economy
February 16th, 2009 by PRNEWSBy Brian Parrish Early in their careers, successful public relations practitioners master the balancing act necessary for effective media relations: reconciling their clients’ messaging needs with publications’ editorial requirements. Even in the best of times,… Continued
Maximizing Digital Influence
February 11th, 2009 by PRNEWSA research study conducted by MS&L identified key behaviors of online influencers and outlined the following program for maximizing the digital influence they have over audiences: 1. Understand influencers’ motivations: High level of interest, sense… Continued
Online Video Consumption Rises at Work
February 11th, 2009 by PRNEWSNew Year Brings Wary Ad Forecast: According to a new report by FitchRatings, the projected contraction in output among the major advanced economies will represent the steepest decline since WWII, with GDP in the U.S.… Continued
Climbing Toward Sustainability at Interface by 2020
February 11th, 2009 by PRNEWSGoing green is a hot business trend, but it has not always been that way. When green business leaders Ray Anderson and Jim Hartzfeld started to transform the floor covering company Interface to be environmentally… Continued
Key Performance Indicators
February 11th, 2009 by PRNEWSKnowing what to measure is critical to any PR measurement program. Yet what is important to one client may have little significance for another. Following is a focused list of key performance indicators (KPIs) that… Continued
Social Media ROI
February 11th, 2009 by PRNEWSNot a day–or, if you are on Twitter, not an hour–goes by without discussion about how social media is changing our business. Depending on whom you listen to, its impact on communications is either revolutionary… Continued