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PR has shifted from a siloed discipline into a multi-channel ecosystem, with clients increasingly seeking integrated programs that combine earned, social, and influencer strategies to tell cohesive brand stories.

Now senior leaders’ own conversations with an LLM could be used to argue guilt or innocence. Now not only have lawyers been put on alert, but so should communication professionals.

Strip away the torches, Buffs and meager rations, and “Survivor” reveals itself as a case study in high-stakes communication.

On LinkedIn, job postings that mention “storyteller” have doubled over the last year.

Christina Bennett, Head of Communications at Priceline, sat down with PRNEWS to talk about how the travel brand is rethinking PR ROI in an era where AI answers questions without ever sending users to your website.

From the CDC’s struggle to communicate about hantavirus, to LinkedIn’s rise as a must for AI visibility, to a PR firm that turned a viral internet moment into a People magazine hit—good communications strategy isn’t just about what you say, but when and where you say it.

Marketing, advertising and PR teams are navigating a minefield of political polarization, AI acceleration, shrinking budgets and a disconnected hybrid workforce, as well as a decreasing prioritization of inclusion and belonging.

Deepa Lakshmin, Director of Social Media at Lonely Planet, sat down with PRNEWS to talk about the brand’s newly launched creator program—and the unconventional planning process behind it.

This week’s PR Roundup covers what Ted Turner’s legacy still teaches PR pros, how brands should navigate consumer messaging amid skyrocketing gas prices and a notable platform shift as LinkedIn dethrones YouTube as the top B2B video channel.

Hear how SHEIN is rethinking what it means to build with Gen Z, not just market at them.