It’s great to have experienced crisis communicators. Yet some traditional crisis response tactics no longer work. Here are a few.
Capital One communicator Kara Taylor shares her measurement plan. It includes quarterly reviews and rates and percentages over raw numbers.
Length matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.
NFTs now are the purview of the rich and famous. When NFTs’ days of being too cool for school end, they’ll be marketing vehicles. And free.
AI-enabled virtual influencers should offer brands better safety and targeting abilities. Yet, in the metaverse, ‘life’ isn’t always simple.
Common wisdom says PR pros must choose humans or machines when conducting media content analysis. The common wisdom is wrong.
In a politically divided world, ads can land in places that embarrass companies, causing reputation damage. PR and marketing must coordinate.
A strong, crisis message is heartfelt and genuine. As such, it should not come from a catalog of words and phrases, our writer argues.