Topics

Media relations may be the foundation on which public relations was built, but oh how times have changed. Disintermediation, increased public scrutiny, consumer-generated media, stakeholder empowerment…

It’s all over the news, from high-profile testimony before Congress to dedicated features in business magazines: corporate social responsibility, corporate responsibility, corporate citizenship, sustainable business practices…

If press releases are one of the founding tenets of traditional PR, then multimedia press releases are the wave of current development.

Deliver significant media awareness…cut through the frenzied media clutter in a fun and buzz-worthy way…deliver media splash and an emotional connection.

I Know What It Is – I Just Can’t Say It A new strategic leadership study from Louws Management Corporation reveals some unsettling news: While the majority of the 711 advertising and marketing professionals surveyed… Continued

So, what’s a marketing and public relations executive to do in the face of environmental problems and related communications issues?

I recently had a conversion experience. No, it wasn’t religious! It was, instead, related to the PR measurement world, and to my new-found faith in my fellow practitioners.

A common childhood retort comes to mind when contemplating the state of one’s corporate reputation: "Sticks and stones may break my bones, but words will never hurt me."

Reaching Collegiate Consumers According to the 2006 Alloy College Explorer Study from Harris Interactive, college students are a target market that’s constantly on the move, and they are most efficiently reached by mobile technology. According… Continued

The CSR press release should be a mainstay of your CSR communications plans and be treated strategically.