PR Agencies

Winner: IW Group Throughout the year, IW Group’s six-person New York team led a slate of innovative and groundbreaking campaigns that achieved unprecedented results for both the firm and its clients. The diversity of the modestly… Continued

Winner: Telly Wong, IW Group Telly Wong is the vice president and managing director of IW Group’s New York office, where he leads award-winning campaigns that consistently achieve unprecedented wins for the boutique agency. The Brooklyn… Continued

Winner: Bhava Communications – Hedvig: Going Back to Basics – Launching from Stealth in an Overcrowded Industry Bhava Communications and Hedvig began their partnership back in 2014 with a plan to launch into the crowded software-defined… Continued

Winner: Irwin Gail Consumer Communications – Badger & Winters #WomenNotObjects #WomenNotObjects is a women’s advocacy campaign that sought to shake up the way the advertising industry portrays women. The campaign was the brainchild of ad industry… Continued

Winner: The Mosaic Company – The Great Yield Mystery When commodity prices decline, America’s farmers cut back on input costs like fertilizer. But cutting back on such items can create long-term problems with soil fertility. As… Continued

Co-Winner: Newlink – OneNewl1nk OneNewl1nk’s core objective is to achieve internal collaboration and regional alignment in order to become a truly integrated company. To do so, the company embarked on a journey to maximize its… Continued

Winner: Hotwire – Meet Swivelfly When the Swivelfly team first approached Hotwire, they had a vision and business model in mind to disrupt and forever change the workspace furnishing industry. Bruce Paul, Swivelfly’s CEO, recognized… Continued

The Internet has, of course, revolutionized the way we communicate. And since public relations is at its core communication itself, PR professionals have had to make great, Darwinian leaps in the last 40 years. PR News and Havas PR teamed up for a Twitter chat to look at PR’s next evolutionary phase and the trends that will further reshape the discipline.

PR News will celebrate the winners and honorable mentions of its 2016 Agency Elite Awards at its annual Platinum PR/Agency Elite Awards luncheon at New York’s Marriott Marquis on Oct. 19, 2016. The Agency Elite Awards benchmark excellence in PR agencies’ key practice areas, from advocacy, crisis communications and social media to measurement, media relations and reputation management.

For those of you considering selling your firm or acquiring one, it’s important to know that valuing PR agencies is an inexact science and a complex process. It takes financial expertise, knowledge of the M&A marketplace and an understanding of how buyers create offers/term sheets. Below are several things you need to consider as you begin the valuation process.