The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.
PR Agencies

Top Women in PR: Sharron Silvers
January 26th, 2016 by Chris SeymourSharron Silvers, Senior Director, Burson-Marsteller Between overseeing multiple client teams, managing new business opportunities and mothering three children, Sharron Silvers embodies who the Top Women in PR should strive to be. As the go-to media… Continued
Top Women in PR: Jennifer Sosin
January 26th, 2016 by Chris SeymourJennifer Sosin, Chair, Global Strategy & Insights, Weber Shandwick With her preternatural sense of the forces that influence how clients think and how stakeholders react, you might say that Jennifer Sosin is the Yoda of… Continued
Top Women in PR: Jenna Thomas
January 26th, 2016 by Chris SeymourJenna Thomas, Senior Director of Digital PR and Social Media Marketing, Nebo Before Jenna Thomas joined Nebo in January 2013, it had never won any PR awards. In 2014 alone, however, she garnered PR awards and… Continued
Top Women in PR: Denise Vitola
January 26th, 2016 by Chris SeymourDenise Vitola, Managing Director, Makovsky A 17-year veteran of the industry, Denise Vitola is a creative PR professional specializing in integrated marketing and social campaigns, linking pop culture, commerce, human connections and consumers to tell… Continued
Top Women in PR: Tracy Williams
January 26th, 2016 by Chris SeymourTracy Williams, President and CEO, Olmstead Williams Communications Tracy Williams is a deft strategist and holds her agency responsible for getting results that help clients reach critical milestones. She has a solid, 25-year track record… Continued
Top Women in PR: Jill Zuckman
January 26th, 2016 by Chris SeymourJill Zuckman, Managing Director, SKDKnickerbocker Thoughtful, strategic and dynamic—these are three words that best describe Jill Zuckman, a pick for our Top Women in PR list. Zuckman continues to be a trailblazer in public affairs,… Continued

PR News Celebrates 2016 Top Women in PR Honorees
January 26th, 2016 by Richard BrownellPR News celebrated its Top Women in PR honorees at an awards luncheon held at New York City’s Grand Hyatt on Jan. 26, 2016.
How Influencer Outreach Brought a Well-Known Brand to New Heights
January 22nd, 2016 by Mark RenfreeIn the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.

PR Lessons From Oscars and Apple Diversity Stories
January 19th, 2016 by Seth ArensteinWith diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.