Which is scarier? Nights lurking around a haunted house as a Zombie Pickle or spending days pitching media at a PR firm? In time for Halloween, our writer finds similarities between the two.
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PR Realities You Won’t Find in Communication School Textbooks
September 12th, 2022 by Arthur SolomonPR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

Greenpeace Addresses Fossil Fuel Elephant in the Room at Cannes
June 23rd, 2022 by Nicole SchumanGreenpeace activists acknowledged the climate hypocrisy at Cannes, where many ad and PR agencies continue to work with fossil fuel clients.
Agency Elite Spotlight: Meet EvolveMKD’S CEO, Megan Driscoll
October 28th, 2021 by PRNEWSThe 2022 Agency Elite Top 100 is finally here! And, to celebrate the most innovative PR and communications firms in the business, we’re bringing you Q&A’s from the best and brightest. Next in our spotlight… Continued

David Finn: An Icon Who Made PR an Art Form
October 19th, 2021 by Seth ArensteinThe PR world lost an icon when David Finn passed, aged 100. Finn made it more difficult to discern if PR is more art than science.

PRNEWS Announces 2022 Agency Elite Top 100
August 17th, 2021 by PRNEWSThe list is designed to demonstrate the wide range of industry specializations and core capabilities that public relation encompasses. This year’s list highlights firms of all sizes, of all ages (our oldest agency having been founded in 1946; our youngest in 2020), in all regions of the country.

PR Urged to Monitor Foreign Agents Registration Act
September 1st, 2020 by Robert Kelner, Brian Smith and Alexandra LangtonMany PR firms, media companies and advertising agencies have noticed the Department of Justice (DOJ) increasingly is targeting these sectors for enforcement under the Foreign Agents Registration Act (FARA). A trio of attorneys tells communicators what they need to know about this statute.

PRNEWS Announces Inaugural Agency Elite Top 100
August 16th, 2020 by PRNEWSAgencies on the list represent a wide range of both industry specializations and core capabilities. They specialize in crisis communication, media relations, reputation management and public affairs to digital communications, social media, content creation and everything in between.

Exclusive: Page Society Chair Wheeless Joins APCO Worldwide
August 14th, 2020 by Seth ArensteinPRNEWS has learned exclusively that APCO Worldwide will announce Monday that Arthur W. Page Society chair Charlene Wheeless will join its International Advisory Council as a senior counselor. The veteran communicator most recently was principal VP of global corporate affairs for Bechtel Corporation.

Accentuate the Positive: Coke, McDonald’s and Determined PR Pros
July 30th, 2020 by Seth ArensteinFor many, it’s difficult living through an economic downturn. No doubt, times are hard, but there are signs that despite the chaos, some communication and marketing executives continue to look ahead with a positive attitude. We bring you several examples of PR and media pros who are confounding the naysayers and establishing new businesses in the midst of the pandemic and its economic morass.