Weber Shandwick is collaborative, digital, diverse, and passionate. Add to that “super innovative and fun” and “entrepreneurial,” in the words of its employees. Weber Shandwick is a team of strategists, analysts, producers, designers, developers, campaign… Continued
PR Agencies
2015 Top Places to Work in PR: Aflac
December 9th, 2015 by Mark RenfreeFew brands are able to develop as iconic a mascot as the Aflac Duck. Though it took years to develop, the communicators in the Aflac’s PR department continue to come up with creative and engaging… Continued
2015 Top Places to Work in PR: Cisco Systems
December 9th, 2015 by Mark RenfreeNot many companies excel in digital communications quite like Cisco Systems. Lead by Joie Healy, senior manager of social media communications and one of PR News’ 2014 Top Women in PR, Cisco’s social and digital… Continued
2015 Top Places to Work in PR: General Mills
December 9th, 2015 by Mark RenfreeGeneral Mills’ PR department is working at the forefront of measuring its work across all platforms and outlets. With the recent implementation of the Barcelona Principles across every brand, the communications team streamlined what was… Continued
2015 Top Places to Work in PR: Adobe Systems
December 9th, 2015 by Mark RenfreeIt should come as no surprise that Adobe Systems has mastered the digital communications space. A constant early adopter, Adobe was one of the earliest brands to use Periscope in its communications efforts, and continues… Continued
2015 Top Places to Work in PR: American Heart Association
December 9th, 2015 by Mark RenfreeThe American Heart Association combines communications with a good cause, and its PR work is one of the main reasons the nonprofit has been so successful since its founding in 1924. The organization’s combination of… Continued
2015 Top Places to Work in PR: United Nations Foundation
December 9th, 2015 by Mark RenfreeThe United Nations Foundation, the charitable arm of the United Nations, has launched programs that have focused on issues like sustainable development, technology, women and girls, climate change and child health. Behind the success of… Continued
2015 Top Places to Work in PR: DoSomething.org
December 9th, 2015 by Mark RenfreeIn many ways, the nonprofit DoSomething.org is all about communication. Aimed at a younger audience, the organization's goal is to reach young people and get them to get out and take action in support of… Continued
2015 Top Places to Work in PR: U.S. Coast Guard
December 9th, 2015 by Mark RenfreeThe U.S. Coast Guard’s digital communications are years ahead of other government agencies, which is in large part due to the efforts of Lt. Stephanie Young—who was recognized as a 2014 PR News Social Media… Continued

How Valvoline and its Agency Used Competition to Drive a Campaign
December 4th, 2015 by Mark RenfreeTo stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign.