PR Agencies

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.

Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.

Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.

PR News recognized the winners and honorable mentions at its 2015 Digital PR Awards luncheon at the Yale Club in New York City on November 9, 2015.

Winner: Nebo Agency – Nebo Helps Brands Help People Through Its Human-Centered Approach to PR and Marketing Nebo began with just two employees in 2004 when brothers Brian Easter and Adam Harrell decided to bring… Continued

Winner: Hunter Public Relations – Mrs. T’s Pierogies Takes a Seat at the Millennial Table For years, Mrs. T’s Pierogies targeted the quintessential middle-aged mom; more specifically, the head of household in charge of purchasing… Continued

There are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them.

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.

Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.