PR Agencies

PR communicators must find the benefits of a brand in its emotional place in the lives of customers. But how do you infuse creativity into a strategic campaign?

Are there advantages that midsize PR agencies hold over larger firms? Denise Vitola seems to think so and outlines some reasons why.

Nissan and its agency partner TBWA saw an opening for a clever campaign when Ferrari issued a cease and desist to musician and automotive enthusiast Deadmau5, who had given his Ferrari 458 Italia a custom meme-inspired makeover.

We asked our social media followers just what the hardest thing about PR is for them. And we got back some good answers. Perhaps you can recognize your own pain points on this list.

Perhaps the most important aspect that will determine climbing the ladder to a top position at a PR agency is how you perform during a presentation.

Ditch the hard sell in favor of supplying top-quality content. Serve the community and they’ll return the favor by helping you achieve your business goals.

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with

Even for a brand as well known as Just Born Quality Confections’ PEEPS, building its audience on an under-utilized social platform can be a staggering feat.

Regardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of. So, as in years past I present to you the Epic List of Useless Words, Sayings and Retorts. This is […]