PR Agencies

If your clients aren’t prepared for IPv6, they place themselves at a competitive disadvantage. PR pros have a responsibility to point this fact out and offer recommendations to eliminate this blind spot.

The Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit.

Signs of the times: Jeb Bush goes on the offensive, attacking Donald Trump, but does so with a video on the Internet. Trump returns serve via Twitter and Instagram. Blue Bell Creameries, founded in 1907, goes all-out on social media to hail the return of Blue Bell Ice Cream to shelves in select markets after […]

Human Rights Campaign’s Maureen McCarty, who will be discussing millennial content consumption trends at PR News’ Social Media Summit in New York on Oct. 5, shares some insights into her efforts to communicated with this key demo.

Here’s a snapshot of new tools that are changing the PR industry, and have the potential of upping your performance.

Despite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need.

Content marketing is important. You may want to slam your head against your desk when someone uses it in a sentence these days, but PR and marketing pros are using it for a reason.

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.

Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […]

PR is considered one of the most stressful jobs one can get. Here are some tips on how to stay happy on the job – even during the most stressful times.