PR Agencies

Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.

Using words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire.

APCO’s new crisis management offering, best cities for PR specialists and PR Movers

Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement.

With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.

PR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros’ grasp of analytics and insights.

It’s the age-old choice in PR. Do you want to work at an agency or in-house? Here are some thoughts on helping you answer that question.

The search for the right agency can be a tedious process, but it doesn’t have to be. It all starts with asking the right questions, even before requesting a proposal.

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.

When working with a startup, you often have to go back to the basics. The client wants exposure, and you have to find ways to help them get it.