PR Agencies

Gathering more talent needs to be offset by a boost in billable hours or profits suffer. That concept has been missing at larger PR firms, according to a new financial benchmarks study conducted by Gould + Partners for PR News.

It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.

The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.

Strong leadership is essential to a goal-oriented, results-driven atmosphere in which the team operates harmoniously.

With many companies going to cheaper, smaller firms, or even in some circumstances, their own employee’s creations, what can brands expect from the agencies in the future?

Burson-Marsteller rolls out a new Cuba offering, Toyota’s PR chief resigns and the latest Reputation Institute rankings.

In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.

Virtual PR agencies have no boundaries on the talent they can offer clients—they can bring the best people to the job, regardless of where they live.

Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process.

This case study in time management tracking proves that it is possible to spend less time tracking and more time analyzing and improving productivity.