Executives becoming “influencers” doesn’t mean they’re sharing promo codes and ‘Get Ready with Me’ videos; it means they’re bolstering their credibility to compel audiences to think or act in a specific way on behalf of their organization. Here’s are three elements that must be considered.
Reputation
PR Roundup: Mr. Musk Goes to Cannes, Ogilvy and CeraVe’s Grand Prix and Most Trusted Brands
June 21st, 2024 by Nicole SchumanThis week’s PR Roundup discusses Elon Musk’s olive branch to advertisers at Cannes, Ogilvy’s big Cannes win and a thorough report from Morning Consult on the most trusted brands in the United States.
How to Avoid Charges of Rainbow Washing During Pride Month
June 18th, 2024 by Louise Findlay-WilsonPride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”
PR Roundup: McAfee Screws Up—Again, Executive Resonance Report, PRMuseum on the Move
June 6th, 2024 by Nicole SchumanThis week’s PR Roundup looks at ESPN personality Pat McAfee screwing up—again, a new report from KWT Global on executive resonance and a new partnership between PRSA and the PRMuseum.
Developing an SEO Strategy to Mitigate Reputational Harm
June 5th, 2024 by James F. Haggerty and Eric RoseRepairing an organization or person’s online reputation encompasses a range of organic tactics and strategies, our author writes. A dovetailed approach to crisis communications response and effective SEO and content suppression efforts might include these seven tactics.
Reputation Repair: The Potential and Limits of Boeing’s Next CEO
June 4th, 2024 by Richard HoltGaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.
PR Roundup: Skimm Rebuttal, Pro Athletes Rally for Mental Health, Trust in News
May 31st, 2024 by Nicole SchumanThis week’s PR Roundup features an example of timely teamwork making earned media happen, a new, robust campaign of professional athletes speaking about mental health, and who holds the most trusted name in news?
Diving In to Challenges: Q&A With Citi’s Global Head of Communications, Jennifer Lowney
May 24th, 2024 by Nicole SchumanLowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.
Diddy’s Apology Disaster: 4 Lessons in What Not to Do
May 21st, 2024 by Daniel BrackinsThe internet is fuming with criticism over Diddy’s recent apology for physically abusing his ex-girlfriend. The apology, awkwardly timed after video evidence surfaced, reads more like a self-help infomercial than a genuine expression of remorse.
5 Ways to Secure Earned Media for Brands Operating in a Regulated Environment
May 1st, 2024 by Samiha FarihaWhether it’s in industries such as healthcare, finance, or pharmaceuticals strict regulations can often hinder the ability to raise awareness of products or services through earned media.