Reputation

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Reputation Building is Bottom Up and Top Down, and Requires Internal, External Communication

September 3rd, 2021 by

Shaffra Gray-Read, senior reputation manager for KFC (UK & Ireland), talked with PRNEWS about her interest in diversity & inclusion as well as her penchant for using data.

Ethics Work Best When Reinforced as a Constant State of Mind

September 1st, 2021 by

At PRSA, September is Ethics Month, a time when we specifically focus on and celebrate our Code of Ethics, which is at the heart of what we believe in as communicators as well as how we practice our craft every day.

Why PR is Getting Business from an Unusual Source

August 19th, 2021 by

To some outsiders, PR means little else but dealing with crisis. While PR pros know this is not so, sometimes it can seem that way. And a surge of crisis work is coming from a… Continued

woman smiling working at computer

PR Pros: Let’s Be Builders, Not Fixers

July 15th, 2021 by

We’re living in a time of company callouts. Companies are speaking more frequently on social and political issues because some customers want to purchase from, and partner with, businesses that take stands. Yet one wrong move and social media will blast a company for statements perceived as clueless or hypocritical.

As Olympics Approach, Sponsors Should Communicate Tolerance

June 24th, 2021 by

Veteran sports PR pro Arthur Solomon believes Olympics sponsors are vulnerable. In response, they should prepare PR plans that position them as tolerant of peaceful protests.

Raising Prices Post-Pandemic: An Opportunity to Discuss Value

May 27th, 2021 by

It seems inevitable that prices for raw materials, labor and other fees will rise as the pandemic recedes. Consumers usually bear the pain of such price increases. Companies can either hide the fact that consumer/customer prices will rise or discuss it openly. There are a few ways communicators can try to ease the pain in these unpleasant situations.

Is Your Business Prepared for Cyber Armageddon? 

May 18th, 2021 by

Recent attacks have become bolder and more sophisticated and include invasions of government agencies, healthcare providers, schools and organizations of all types and sizes, including the likes of Twitter and Microsoft and the National Basketball Association. But while most attacks are against large, well-known brands, small business also is a big target for bad actors. The ransomware attack on one of the United States’ largest fuel pipelines is an all-too-frequent reminder that more needs doing. Now.

W.W. Norton Drops Roth Biography, Gets Only Mixed Reviews from Crisis Pros 

May 18th, 2021 by

This month’s Crisis Averted shows how a terrific campaign for a lucrative product can go awry quickly. The story touches on a bevy of things: crisis readiness, immediate and more measured reaction to crisis, #MeToo, cancel culture, media, social media, tremendous irony and a large cast of characters.

Why It’s Critical to Get PR Involved in Product Development and Launch

May 14th, 2021 by

The market’s volatility makes it more important to have PR in at the earliest stages of products and campaigns. When a misstep can result in a public backlash, getting PR’s input at the outset of product development and message creation is tantamount to having an insurance policy.

Elon Musk on SNL set, dressed in all black.

On ‘SNL,’ Elon Musk Does PR for Elon Musk

May 10th, 2021 by

Although Musk incorrectly claimed to be the first SNL host with Asperger’s Syndrome, a behavioral disorder that falls on the “high-functioning” spectrum of autism, the billionaire’s disclosure lent an unexpected moment of vulnerability to his SNL debut.