Whether it’s in industries such as healthcare, finance, or pharmaceuticals strict regulations can often hinder the ability to raise awareness of products or services through earned media.
Reputation
![How to pitch and gain earned media coverage in regulated industries. Laptop Screen shows compliance rules and law regulation policy concepts.](/wp-content/uploads/2024/05/shutterstock-1857216142-150x150.jpg)
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Kudos to Kim Mulkey (Sort of) and the Value of Front-Running
April 30th, 2024 by Chris GidezLSU women’s basketball coach Kim Mulkey held a presser on March 23 where she upbraided a soon-to-be-published Washington Post profile, calling it a “hit piece” and threatening to sue. Our author takes an unpopular POV about its effects—one that considers stakeholders.
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Detroit’s Renaissance: Rebranding a Reputation
April 24th, 2024 by Nicole SchumanHeadlines about Detroit have gone from riots, bankruptcy and corruption to glittering travel spreads, announcements about the city’s lowest murder rate in 60 years and the technological renaissance of the auto industry.
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NBC News Crisis: The Pitfalls of Binary Thinking and Lessons for Internal Communications
April 16th, 2024 by Matt PanichasEverything that is internal is external; everything that is external is internal. NBC learned this the hard way when it hired former Republican National Committee Chair Ronna McDaniel as an on-air contributor back in March.… Continued
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Crisis at Kellogg’s: CEO Offers ‘Cereal for Dinner’ Economic Advice
April 9th, 2024 by Thomas MustacMany of the comments prompted by Pilnick’s interview cast Kellogg’s in the role of a greedy corporation that was out of touch with consumer needs.
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AI Alchemy: Crafting Brand Legacies in the Digital Era
April 8th, 2024 by Karla Jo HelmsFor businesses and their communication teams, there’s a need for proactive engagement, utilizing AI’s ability to shape public opinion as a catalyst for communication.
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MLB and Ohtani: Building a Crisis and Reputation Plan When in a Pickle
April 2nd, 2024 by Ed MoedFollowing the news of Shohei Ohtani’s involvement with an illegal bookmaker in California, the MLB is stuck between a rock and a hard place. Our author summarizes the scandal and provides a crisis communications format that should have been followed.
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Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity
March 26th, 2024 by Layton LassiterShrinkflation, the practice of corporations downsizing their products to maintain price levels, is dominating consumer conversations. As such, corporate communicators need to preempt and get out in front of any adverse public response taken against their brand following plans to reduce product size. Our author offers an approach that helps to mitigate the loss of consumer trust.
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PR Roundup: DOJ’s Lawsuit Against Apple, Ladies Take Over March Madness and Gannett and AP Part Ways
March 21st, 2024 by PRNEWSThis week’s PR Roundup features the implications of the DOJ’s lawsuit against Apple, women’s basketball taking over March Madness and how a major news organization will maintain trust by parting ways with the Associated Press.
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E-commerce and PR: A Symbiotic Relationship
March 19th, 2024 by Leslie LicanoThe dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.