Reputation

We’ve reported on companies that claim they can measure trust. Still, they all have one thing in common: the particular metrics that constitute each company’s version of trust remain a tightly guarded secret.

Security, public health and privacy risks demand the development of a discipline within PR and different models for journalism.

Starbucks Workers United made claims against Starbucks in Buffalo, N.Y., that accused the company of interfering with employees working to unionize. 

There is no shortage of PR pros and pundits offering advice about how companies should respond to controversial social issues. Company executives ask whether or not to take a public position. If so, should they speak proactively or only in response to media inquiries? Or, should they discuss an issue internally only, with employees?

Disney, the most magical place on Earth, cannot wave a magic wand to control the media. Nor can being a celebrity buy you good PR. 

You can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.

Some free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.

The legal case against Burger King’s Whopper raises an interesting question for PR. When is a little truth stretching permissible?

The use of controversy to bolster public image is nothing new, but is all publicity good publicity?

It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.