Royal or Not-Empathy Beats Jealousy in Oprah’s Interview

March 9th, 2021 by

We’re communicators, so it’s natural for us to dissect Oprah’s big interview in a slightly different way than most. For us, some of the questions center on the couple’s goals in agreeing to sit for the interview and did they make their case well?

texas flag and mask

No Masking the Difficulty of Decisions Facing Texas Businesses

March 4th, 2021 by

Texas businesses large and small are facing a decision: Should they honor the Governor’s decision to life the mask mandate or continue requiring masks for employees and customers? It’s a decision with risks and rewards no matter what decision is reached.

political divide

Brands, Leaders and Communicators Urged to Hew Closely to Corporate Values During This Moment of Division and Disinformation

March 2nd, 2021 by

Was there a recent time when communicators had a more confusing ecosystem in which to tell stories? US-based PR pros are working in a climate that includes political fragmentation, a year-old pandemic mired in those political divisions, an erosion of trust in public and private institutions and a meteoric rise in disinformation.


Industry Spotlight: Legalization and PR Opportunities Grow in CBD and Cannabis

February 26th, 2021 by

The business opportunity for cannabis (as well as CBD and hemp), appears significant, with many opportunities in the PR space–as long as communicators do the legwork and learn the sector’s intricacies. As part of our new Industry Spotlight series, PRNEWS talked to Agency A-List Top 100 honorees in the CBD and cannabis sector about working in this emerging space.


For Global Ethics Month, Consider the ABC’s of Ethical Failures

February 15th, 2021 by

With trust in business and government at historic lows and consumers questioning everything, ethical behavior is critical. As the Notre Dame Center for Ethical Leadership reports, doing the right thing takes time. The ABCs of ethical failures can help

In Honor of Valentine’s Day, PRNEWS Editors Share What they Love about PR

February 11th, 2021 by

The PRNEWS editorial team spent some time reflecting on the last year and discussed what they love (and don’t love) about what’s happening in the PR industry.


Brands Look to Avoid Their Own Groundhog Day

February 2nd, 2021 by

Today, Feb. 2, 2021, many may describe their life as a “Groundhog Day.” Since the pandemic hit and the days cycle through, we’ve lived, worked and remained at home for almost a year now—adhering to stay-at-home guidelines. Much like people, brands and organizations can find themselves in a funk, putting out the same messaging year after year, which, while reliable, can lose the attention of a fickle populace. 


Communicators Need to Place Fallout from Capitol Violence into Larger Corporate Narrative

February 2nd, 2021 by

One thing economic historians likely will include in their accounts of Jan. 6, 2021, is the reaction of some of the country’s largest companies. It started with several blue-chip firms denouncing the violence and the 147 lawmakers who voted in favor of overturning election results.

amanda ensing YouTube video

Sephora Cuts Ties With Divisive Influencer in PR Tradeoff

February 1st, 2021 by

On January 6 at 2:55 p.m.—about 20 minutes after insurrectionists breached the Capitol building—beauty influencer Amanda Ensing tweeted, “There’s not enough popcorn in the world for what’s about to happen.” Ensing has long been vocal about her political and religious views on social media. Sephora, partnered with the influencer on a skincare campaign, was forced to answer for its choice of brand ambassador.

What Five Guys Can Teach PR Pros About Promoting Press Coverage

January 29th, 2021 by

You never know where you’ll find a PR takeaway. Even during the pandemic, you can spot media coverage on the walls of your local Five Guys. And it’s often coverage from national and local outlets. In addition to a dangerously delicious burger and fries, some PR lessons are on the menu.