We’ve reported on companies that claim they can measure trust. Still, they all have one thing in common: the particular metrics that constitute each company’s version of trust remain a tightly guarded secret.
Reputation

Public Trusts Doctors and Scientists, Distrusts Politicians, Ad Execs
August 16th, 2022 by Seth Arenstein
Protecting Your Company from Becoming Part of the Disinformation Ecosystem
June 27th, 2022 by Bob PearsonSecurity, public health and privacy risks demand the development of a discipline within PR and different models for journalism.

Starbucks Labor Controversy Sparks Discussion About Unionizing and Company Reputation
May 17th, 2022 by Andrew ByrdStarbucks Workers United made claims against Starbucks in Buffalo, N.Y., that accused the company of interfering with employees working to unionize.

Answer These Questions Before Taking a Public Position on Social Issues
May 17th, 2022 by Deborah HilemanThere is no shortage of PR pros and pundits offering advice about how companies should respond to controversial social issues. Company executives ask whether or not to take a public position. If so, should they speak proactively or only in response to media inquiries? Or, should they discuss an issue internally only, with employees?

Disney, Amber Heard Cannot Wave Magic Wand for Good PR
May 2nd, 2022 by Nicole SchumanDisney, the most magical place on Earth, cannot wave a magic wand to control the media. Nor can being a celebrity buy you good PR.

Musk’s Purchase of Twitter Stirs PR Concerns
April 25th, 2022 by Nicole SchumanYou can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.

Newton, Shildt Gaffes Highlight What’s Needed Before an Apology
April 13th, 2022 by Nicole SchumanSome free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.

Is Burger King’s Trouble Really a Whopper?
April 11th, 2022 by Seth ArensteinThe legal case against Burger King’s Whopper raises an interesting question for PR. When is a little truth stretching permissible?
When Well-Managed Controversy is a Plus: The Rise of Lil Nas X
April 7th, 2022 by Andrew ByrdThe use of controversy to bolster public image is nothing new, but is all publicity good publicity?

Twitter Properly Announces Controversial Musk Board Appointment
April 5th, 2022 by Nicole SchumanIt’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.