Reputation

One silver lining during the COVID-19 period is that some brands, organizations and individuals are attempting to offset the difficulties with acts of kindness. In an article published March 13, 2020, PRNEWS editor Seth Arenstein described and listed early examples of this. Since that time, PRNEWS decided to extend the list periodically with additional examples of noteworthy activities.

We took a look at several to see how the American public and businesses are handling the current crisis climate.

To counter job cuts, Matt Rizzetta of North 6th Agency urges fellow CEOs to take a 50 percent pay cut

Over the weekend, brands sent a wave of communications to customers—via email, social media, and the mainstream media—around closing up brick-and-mortar shops as government leaders attempt to halt the spread of COVID-19.

Some brands are stepping up, others are standing pat, at least for the moment.

One of the most important tactics in crisis communication strategy is reading your audience.

When the coronavirus odyssey began taking hold in the U.S., guidance to PR pros was relatively simple.

The impact coronavirus could have on commerce and travel is clear

Many PR pros, like those in other sectors, will consider home their office next week as the virus spreads.

You have a business trip. Should you stay or should you go? How about an event? Cancel it or allow it to go ahead?