Research & Whitepapers

Companies that continue to decline in CoreBrand’s ‘Familiarity’ ranking share a couple things in common: They have a comfortable niche in the market and are failing at raising awareness.

When we say that employees must be the center of the agency universe, we are talking about establishing something that few agencies do well: creating strong systems that can attract and retain the best in the business.

As YouTube starts to ramp up its branding strategy, the website remains the go-to marketing vehicle for companies and organizations eager to get their messages out via online video.

We can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines.

For the first few years after launch an internal e-newsletter had a tough time connecting with its audience. That changed dramatically when the company added video and interactive elements.

CoreBrand ranking shows the high-tech sector (naturally) gaining more familiarity in 2013, as did the credit card industry. Familiarity, of course, can often be a double-edged sword.

There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase.

Typically overlooked in the ongoing debate about financial regulations is the undeniable impact that they have had on investor relations and PR.

A habit of misspelling words can do serious damage to a professional communicator’s reputation. Whether they crop up in a quick email to colleagues or in a press release for your most important client, misspelled… Continued

The Web, which is predicated on analytics, has enabled PR execs to get more comfortable playing the numbers game and, perhaps more important, giving meaning to the numbers as they relate to corporate goals and financial objectives.