Research & Whitepapers

For many years there was separation between church and state, so to speak, when it came to advertising and public relations. Sometimes agencies would handle only one discipline or the other. Consumers would

A May 2013 study by Pew Internet shows that 55% of cell phone owners use the Internet on their phones, and 17% percent are using a phone for most of their Web browsing. The spike in mobile traffic has been

More and more business leaders are coming to terms with the fact that—in the age of multi-channel, social communication—they require public relations professionals to help them better understand important information and trends created by open digital conversation.

As the partial government shutdown drags on Democrats and Republicans are waging a fierce communications battle—with all the free publicity that politicians can muster—regarding which party is responsible for the stalemate. But for the majority of PR pros who for the federal government, communication is pretty much off limits.

This year’s Natural Product Expo in action. The event drew more than 1500 members of the media. A graphic showcasing some of the results from The Natural Product Expo, as well as the tactics used to achieve

Maybe we’re not all addicted to the Web, after all.

PR professionals are negotiating a “delicate balance” between making the time for traditional media relations while boosting awareness and visibility for their brands and clients in the social sphere, according to an exclusive study conducted by MWW on behalf of PR News.

Twitter has been grabbing up headlines this week after confirming that the social media platform will soon roll out an IPO. Twitter’s valuation has been fodder for a lot of debate, but from a business owner’s perspective, the platform offers more than just investment value.

It wasn’t too long ago when a social media strategy was essentially setting up a few accounts and bringing in an intern in to manage them. Times have changed and companies are taking the keys away from the interns.

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.