Research & Whitepapers

As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.

Social media plays a huge role in consumers’ travel decision-cycles and experiences.

86% of B2C organizations market with content—regardless of company size or industry.

A study finds that more than three-quarters of young adults would think more highly of a company that helps them support a cause they care about.

A new study shows that the most engaging brands recognize the value of deep emotional attachment with their customers.

A new Sling study determined that Walmart has more than 40% of active followers, the most by far of the Fortune 100 companies.

Instagram has grown 35% among brands in the last quarter, and is now being used by 54% of the Interbrand 100 companies.

While 61% of Creativity in PR Report respondents agreed that criticism of the industry for lacking big, creative ideas is fair, 89% viewed themselves as creative.

The latest PR News poll asks—do you have violence in the workplace covered in your organization’s crisis communications?