Research & Whitepapers

Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl?

62% of the public cares more about companies’ practices and policies today than they did 10 years ago.

PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.

In 2012, online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information.

Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms.

We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.

Large numbers of adults don’t really understand how Facebook and Google make money.

From a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation?

While tech heavyweights like Google and Facebook have taken a pass, CES still holds ample opportunity for PR pros to get their messages out.

71% of the most effective B2B content marketers tailor content to the profile of decision maker, compared to only 41% of the least effective B2B content marketers.