Research & Whitepapers

56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.

CEOs believe social media within five years will become one of the top two ways to engage customers, mainly at the expense of traditional media.

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One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved.

Not known for their love of all things social, CEOs predict that within the next five years social media will be a top way to engage with customers.

66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks.

As the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees.

Do you agree or disagree that PR and marketing agencies would benefit by eliminating the term "client" from their vernacular?

According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.

80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.