Research & Whitepapers

Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.

New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages.

Localization is becoming increasingly vital to business success but few communicators are set up to achieve this aim.

Should PR companies stop using the term “PR” to describe their services?

“PANK” is the new pink–savvy, influential non-moms are a powerful, untapped demographic.

The public appears to want it both ways when it comes to brands listening in on its social conversations.

Surveys have been a mainstay in public relations because they are tried and true, and most important, when done right they are newsworthy. A well-thought-out survey can help reveal new information, expose the

Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in digital circles for its quality online properties,… Continued

It wasn’t a great year for the overall perception of corporate America, but not so for Amazon.

In the wake of the Carnival Triumph debacle, would you consider taking a cruise for your next vacation?