Research & Whitepapers

Bringing two organizations together is tough. When you’re merging disciplines as well as cultures, it’s tougher still.

Every year, senior level PR research and measurement aficionados trek to exotic locales for the Annual AMEC (International Association for the Measurement and Evaluation of Communications) European Measurement Summit. The Summit has grown from a small gathering in Berlin to a mecca for the latest thinking in the measurement industry.

Mobile users reach for their devices early and often to find local information. Companies often find themselves focusing more on external communications to maintain a favorable public image.

Gibbs & Soell examined attitudes among 469 parents (including fathers) of children under 18 about their attitudes toward their roles as nurturers and household managers.

Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand.

Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.

Consumers will pay more for a product if the brand offers an interactive experience. Gen-Yers say they plan to increase their savings over the next year.

Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.

Forbes recently released data from its 2013 Most Reputable U.S. Companies report.

He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the