Research & Whitepapers

Facebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.

Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.

Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.

With the demand for data scientists high, PR pros must think about how to leverage Big Data.

With the general economy on the upswing PR pros have reason to be hopeful about the future.

The percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012.

Authority and influence continues to move away from business and government and toward experts and peers.

Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.

Weber Shandwick’s new Mediaco division will put a new operating model for branded content.