Yesterday’s winning brand could be today’s losing brand: Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s Q1 2013 Global Brands report.
“Our Global Brands report looked very different a year ago,” said Pete Moran, CEO of General Sentiment, in a statement. “Then, Apple was the top brand, and technology companies comprised the first nine slots.
Last year, Facebook wasn’t even on the list. Today, Apple is at fifth, and automotive brands Volkswagen and Honda have entered the top ten.”The report measures the purchase equivalent value of a brand’s exposure as determined by the sentiment, frequency and exposure of news mentions and social dialogue. Google ($545M) claimed secondand Amazon.com ($519M) placed third while Apple ($350M), which was lord of the manor last year, fell to fifth place this year. Here are some of the details from the study:
• The automotive industry gained the most traction this quarter, led by Volkswagen climbing 17 rungs and Honda’s ($178M) ascent from eleventh to ninth.
• Technology brands continued to dominate the list; Microsoft, Adobe and Intel claimed the sixth, seventh and eighth spots, respectively.
• In 2012 Apple was the top brand, and technology companies comprised the first nine slots. Last year, Facebook wasn’t even on the list.
Source: General Sentiment