There is a slew of caveats in a new study about fake news and its influence on the 2016 U.S. presidential election from three academics at Ohio State University. While it is incorrect to deduce fake news won the election for President Trump, the paper argues fake news influenced many members of one important group and they made a difference in a close election. Imagine what fake claims about your product or a competitor’s product could do to your business.
Research & Whitepapers
PR News Survey: Nonprofit Communicators Got Salary Relief in ’17; Integration Down the RoadMarch 13th, 2018 by Seth Arenstein
We take another dive into the new PR News Salary Survey to look at where nonprofit communicators and PR firm staffers rank in terms of base salary. We begin by looking at integration of communications and marketing. It turns out that integration of the two units is a bit farther down the road than you might think.
PR News Survey: Communicators Largely Satisfied With Salaries; 75% Got Raises in 2017March 6th, 2018 by Seth Arenstein
Is the glass half full for communicators? The just-released PR News Salary Survey of some 900 communicators shows PR pros seem to be a satisfied group in terms of the money they make for the work they do. Base salaries best the average for American professionals and raises are rewarded often, although most are modest. On the other hand, more than a few communicators told us they weren’t completely satisfied with their salary. Finding the right balance of salary, bonuses, soft benefits and intangibles to recruit and retain the most talented staffers is an issue that adept communications leaders will continue to address.
Data: A Look at Purchasing Decisions Broken Out by Category and GenderMarch 6th, 2018 by Seth Arenstein
It is obvious that who buys what is of critical importance to marketers and communicators. Statista’s newest consumer survey looked at that question from a gender perspective and found plenty of traditional assumptions remain valid. It also found a surprise or two, meaning the quest for knowledge of your audience remains an important challenge.
From PESO to Instagrammable Moments: 9 Trends Communicators Need to OwnFebruary 26th, 2018 by Diane Schwartz
As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage.… Continued
PR News Data: 30% of PR Pros Say It Would Take a Crisis for C-Suite to Fully Buy Into PR’s ValueFebruary 6th, 2018 by Seth Arenstein
As a communicator, you know what you and your immediate colleagues think of you. But what about the C-suite? Do its members consider PR highly valuable or would it take a reputation crisis to make them realize communications is a valuable part of any company? That’s what we asked some 200 communicators.
The F Word: It’s Time to Make Your MoveJanuary 29th, 2018 by Diane Schwartz
Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. You’ve heard it so many times: fail fast, learn… Continued
Things Are Looking Up for Communicators (A Note to PR News Readers)January 8th, 2018 by Diane Schwartz
There’s a line in the movie “Molly’s Game” I think you’ll appreciate. As the young and future Olympic-level skier Molly Bloom was learning the sport from her father, he gave her this advice on the… Continued
Communicators Need to Find Their Voice to Better Define Their ValueDecember 4th, 2017 by Diane Schwartz
Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. But the pace is not fast enough and the courage of their convictions… Continued
Does PR Have a Reputation Problem with the Media?October 16th, 2017 by Diane Schwartz
When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz”… Continued