â–¶ Americans Show Little Trust in Government, More Trust in Corporations: The 2012 Public Affairs Pulse Survey, released by the Public Affairs Council, finds that 41% of Americans say have “some” or “a lot” of… Continued
Research & Whitepapers
Quick Study: Public Dismisses Government, Looks to Corporations For Help; People Prefer Prolonged Polka to Losing Social Media
August 13th, 2012 by PRNEWSâ–¶ Americans Show Little Trust in Government, More Trust in Corporations: The 2012 Public Affairs Pulse Survey, released by the Public Affairs Council, finds that 41% of Americans say have “some” or “a lot” of… Continued
Energy Efficiency Sizzles as a Corporate Brand Builder
August 7th, 2012 by Scott Van CampA July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand.
Energy Efficiency Sizzles as a Corporate Brand Builder
August 7th, 2012 by Scott Van CampA July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand.
Corporate Reputation and Single vs. Multiple Brands
August 2nd, 2012 by Scott Van CampResearch shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.
Corporate Reputation and Single vs. Multiple Brands
August 2nd, 2012 by Scott Van CampResearch shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.
Universities ‘Admit’ Social Outreach Has Advantages
July 31st, 2012 by Scott Van Camp. PR News92% of undergraduate admissions officers agree that social media is worth the investment they make in it.
Universities ‘Admit’ Social Outreach Has Advantages
July 31st, 2012 by Scott Van Camp. PR News92% of undergraduate admissions officers agree that social media is worth the investment they make in it.
Twitter the Most Popular Platform Among the Global 100
July 25th, 2012 by Scott Van CampBurson-Marsteller’s Global Social Media Check-Up shows that since 2011 the average number of followers per corporate Twitter account has nearly tripled.
Twitter the Most Popular Platform Among the Global 100
July 25th, 2012 by Scott Van CampBurson-Marsteller’s Global Social Media Check-Up shows that since 2011 the average number of followers per corporate Twitter account has nearly tripled.