A June 2012 Grayling PR study shows that visibility of PR pros’ communications activity at the board level is up nearly 50%.
Research & Whitepapers
Corporate PR Pros: Boards More Aware of PR Activities
June 25th, 2012 by Scott Van CampA June 2012 Grayling PR study shows that visibility of PR pros’ communications activity at the board level is up nearly 50%.
Time for a Change? Identifying Attributes Drives Rebrand Research
June 25th, 2012 by Scott Van CampAny successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.
Time for a Change? Identifying Attributes Drives Rebrand Research
June 25th, 2012 by Scott Van CampAny successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.
Politics Driving Growing Trend of National Incivility
June 19th, 2012 by Scott Van CampNearly seven in ten Americans expect the upcoming November election process to be uncivil.
Politics Driving Growing Trend of National Incivility
June 19th, 2012 by Scott Van CampNearly seven in ten Americans expect the upcoming November election process to be uncivil.
Charting the Industry: Contests Move Fans Beyond ‘Like’ Phase
June 18th, 2012 by Scott Van CampIn a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.
Charting the Industry: Contests Move Fans Beyond ‘Like’ Phase
June 18th, 2012 by Scott Van CampIn a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.
Execs Give Thumbs Up to Digital and Social Strategies
June 14th, 2012 by Scott Van Camp65% of executives polled in a June 2012 McKinsey study ranked big data and analytics among their top corporate priorities.
Execs Give Thumbs Up to Digital and Social Strategies
June 14th, 2012 by Scott Van Camp65% of executives polled in a June 2012 McKinsey study ranked big data and analytics among their top corporate priorities.