Research & Whitepapers

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.

Corporate leaders and large international companies have seen their public trust diminish dramatically.

Corporate leaders and large international companies have seen their public trust diminish dramatically.

A Siegel+Gale study finds that consumer confusion surrounding Facebook’s and Google’s privacy policies may have an impact on digital campaigns.

A Siegel+Gale study finds that consumer confusion surrounding Facebook’s and Google’s privacy policies may have an impact on digital campaigns.

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.

Changing a brand’s or client’s Wikipedia page to a PR pro’s liking has always been a tricky business.

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.