Research & Whitepapers

Changing a brand’s or client’s Wikipedia page to a PR pro’s liking has always been a tricky business.

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives.

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives.

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.

New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.