Research & Whitepapers


Survey Results: Media Relations in Practice

February 26th, 2008 by

Exclusive for Friends of PR News — Get a $50 Barnes & Noble Gift Card, FREE! Here’s how: just take a quick demo of Vocus’ public relations software, which offers PR professionals all the tools… Continued

How To…’Leave A Message After The Beep…’

February 26th, 2008 by

Every PR person knows that most phone calls to media people are received by voice mail rather than a live person. It’s frustrating, but it’s a fact of life. It’s particularly exasperating when our supervisors… Continued

Marketing and PR: Everything I Ever Needed to Know About Marketing I Learned In a Rock Band

February 26th, 2008 by

Those that know me know that I speak allegorically – I have a penchant for using nickel words and often turn to analogy and allusion to make a point. I have always found that it… Continued

Measurement Pulse

February 26th, 2008 by

  Respond by September 14 Presented by PR News  and BurrellesLuce   Evaluating your various PR efforts is an ongoing process that is at times frustrating and rewarding. How are you measuring your PR and what… Continued

Video Killed The Radio Star

February 24th, 2008 by

Video just may be coming into its prime as far as communications channels go. The latest iteration of The Kelsey Group’s User View study found that: 59% of those surveyed claimed to watch only video;… Continued

Business Maturity and Sharper Focus Changes the Face of Public Relations

February 24th, 2008 by

The PR industry is no stranger to redundancy. Ubiquitous utterances about getting a seat at the proverbial table make many professionals sound like broken records, and there have been enough holy grails – measurement, crisis… Continued

Quick Study: Advocacy Trumps Advertising; New Year’s Resolutions In the Office; Business Plan Mistakes to Avoid

January 14th, 2008 by

*Advocacy vs. Advertising: A consumer survey conducted by Weber Shandwick across the UK, Germany, Italy and Spain demonstrates the increasing importance of brand advocacy, that is, the act of consumers promoting a brand to peers… Continued

Quick Study: 10 Tips For Communicating Change; Customer Retention; Career Development; Cause Evolution

July 30th, 2007 by

*10 Tips for Communicating Change: While organizational change requires more than 10 tips, here are 10 key things to keep in mind when planning, announcing, implementing, and communicating a change initiative: 1. Remember that there’s… Continued

Quick Study: Articulation Of Brand Positioning; Agency Growth; Consumer-Generated Media; Word-Of-Mouth Marketing

February 12th, 2007 by

I Know What It Is – I Just Can’t Say It A new strategic leadership study from Louws Management Corporation reveals some unsettling news: While the majority of the 711 advertising and marketing professionals surveyed… Continued

Quick Study: Appealing To Youth; Engaging Workers; The Job Market

October 9th, 2006 by

Reaching Collegiate Consumers According to the 2006 Alloy College Explorer Study from Harris Interactive, college students are a target market that’s constantly on the move, and they are most efficiently reached by mobile technology. According… Continued