Social Media & SEO

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Gen Z and Social Media: What PR and Marketing are Overlooking

December 2nd, 2021 by

PR pros know much about Gen Z and its social media attraction. Yet several stereotypes could be hindering your targeted campaign.

Happy Holidays? Consumer Engagement with B2B Social Media Posts Dives 38% YOY in November

December 1st, 2021 by

After examining consumer engagement with B2C brands last month, this month we’re looking at B2Bs. Overall, consumer engagement was down 38 percent in Shareablee’s business services category, vs the period (Nov. 1-Nov. 30) one year ago.

As Holidays Approach B2C Brands’ Consumer Engagement is off 35% Year Over Year

November 1st, 2021 by

With the holidays coming, B2Cs are looking to interact with core audiences on social. A slight surprise: the number of posts year-over-year was down 8 percent, yet a far larger surprise was the considerable fall in actions, or consumer engagement, off 35 percent year-over year (YOY.

Facebook page says sorry something went wrong during Facebook outage on Oct. 4

Facebook Outage Serves as a Reminder to Diversify Communications Platforms

October 5th, 2021 by

For many brands and organizations, Facebook serves as the main platform for advertising, retail outreach, virtual events and customer service. Some smaller businesses even use it as an alternative to a website to distribute information and promote their brand. However, much like any other service, especially a free one, users should be prepared for any sort of closure or resource failure. 

Sign of the Times: Consumers Engage with Posts Providing Cybersecurity Tips, News, Products

October 1st, 2021 by

In light of an increase in cyberattacks and to honor Cybersecurity Awareness Month this month, we asked data partner Shareablee to track consumer engagement with cybersecurity terms on several social media platforms.

Supermodel Molly Sims Shows Influencers are Untouchable No More

September 30th, 2021 by

An Aug. 6 ruling in a case against supermodel Molly Sims and the beauty brand she represented could herald a new chapter in brand-influencer relations. Seemingly untouchable previously, influencers now may have a target on their back.

Weighing the Costs and Benefits of Arriving Early on Emerging Platforms

September 23rd, 2021 by

Some marketers may see the inherent benefits that come with arriving early to a trending social platform. Others may balk at the very idea of running ads on an unvetted, unproven and perhaps even unsafe app. Both are right. Both options should be considered, argues our author.

Maturity of Social Emerges as Social Shake-Up 2021 Begins

September 22nd, 2021 by

Social media strategies no longer exist in a vacuum. As such, holistic approaches permeated the early sessions at The Social Shake-Up 2021 conference in Atlanta. Platforms, job expectations and strategic planning were woven into sessions covering executing social media campaigns and plans. 

5 Ways to Make Your Customer the Hero on Social Media

September 22nd, 2021 by

How can social media leaders create a steady cadence of fresh, customer-centric social posts, especially when formal case studies are resource-intensive and can take months to produce? Our contributor provides five tips.

AP Stylebook

AP Style Updates: Social Media

September 21st, 2021 by

PRNEWS looks at social media terminology to ensure proper AP style use for important campaigns, announcements and releases.