Social Media & SEO

PRNEWS staff and Jim Nickerson conversing on double screens

[VIDEO] Jim Nickerson, Lead Instructor at General Assembly, Shares the Latest on Social Audio and Social Media Legislation

September 15th, 2021 by

PRNEWS Live welcomed Jim Nickerson, lead instructor, digital marketing at General Assembly and co-admin of Clubhouse series Club Bravo.

Facebook’s New Ad Policies for Minors Emphasize Organic PR

September 1st, 2021 by

Facebook is changing how it targets people younger than 18. This means communicators will need to revert to other forms of audience reach.

More than 30% of Consumer Engagement on Mask Mandates This Year Came in Just 30 Days

September 1st, 2021 by

Social engagement around mask mandates peaked several times this year. Content mentioning mask mandates generated nearly 24 million consumer actions this year, with more than one-third (7.7 million) occurring between 7/26/21 and 8/25/21,

The Summer of Social Audio: Clubhouse, New Platforms and Short-Form

August 26th, 2021 by

The social audio sector is just finding its footing. There is no better time for communicators to dive in.

No Game: Social Media Jeopardizes our Lives

August 24th, 2021 by

The swift downfall of “Jeopardy!” host Mike Richards is the latest example of the jeopardy that surrounds us in today’s lightning-fast unforgiving age of social media. Whether you make a wrong move, say something offensive, or have ugly skeletons in your closet, the career-ending rush to judgement can be fast and furious.

Proper Social Media Governance Can Protect Your Organization from Legal, Reputational Risk

August 17th, 2021 by

With the in-person Social Shake-Up Show coming Sept. 22-23 in Atlanta, we’re giving readers and soon-to-be attendees a chance to meet members of this year’s speaker roster. In this interview, we meet #SSU2021 speaker Mara Butts, PR pro and social media strategist at Hexagon, who will focus on the importance of internal social media policies and how to identify high-priority governance issues—the main subjects of this brief interview.


Tips for Getting the Most SEO Value from Your PR Placements

August 4th, 2021 by

Congratulations, you’ve placed a thought-leadership article in a top publication. But have you made sure it’s optimized for SEO? Here are a few easy tips that can help.

influencer showing off vaccine band-aid against yellow background

To Give Young People a Shot, Authorities Ramp Up Influencer Efforts

August 2nd, 2021 by

As the U.S. struggles to fully vaccinate young Americans, communicators and influencers shed light on best practices for combating misinformation and promoting the shot to young people.

Prior to Wave of Delta Variant Concern, Students Seemed Optimistic about Returning to Campus

August 1st, 2021 by

As is our end-of-summer tradition, we asked data partner Shareablee to look at consumer engagement with back-to-school social posts. The data were provided exclusively to PRNEWS and predate the late-July CDC mask advisory the Delta variant spurred.

How to Find a Niche Idea for Your Podcast

July 30th, 2021 by

Podcasting took a hit at the pandemic’s start. Downloads were off some 10 percent in March 2020. This likely came because fewer people were commuting as WFH rose. This, however, didn’t stop people from starting… Continued