Social Media & SEO

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Wallets Open: Social Media is Becoming a Creator-Heavy Space

June 23rd, 2022 by

A roundtable of Social Shake-Up speakers emphasizes the sector’s move toward paid creators and an emphasis on authenticity.

The Social Shake-Up & Social Break monthly Q&A for social media managers on green background with headshot of Sabrina Merritt, Social Media Expert

[VIDEO] This Month’s ‘Social Break’ Explores Strategic Onboarding

June 15th, 2022 by

This month’s Social Break explores strategic onboarding for social media clients.

Dark Social: What Every PR Professional Needs to Know

June 9th, 2022 by

Dark social. Don’t worry that you’re unfamiliar with the term. You are not alone. However, research shows that most PR content is shared and talked about within dark social channels. We just can’t see it.… Continued

Engagement on Social with Travel Brands Down 38% YOY; Zoos, Museums Enjoy Largest Growth

June 7th, 2022 by

Engagement on social media (specifically, on Facebook, Twitter and Instagram) with travel-related brands was down 38 percent year-over-year from May 2021 to May 2022, according to Shareablee powered by Comscore. The decline is likely due to the fact that there was a “boom in travel engagements in 2021 when COVID restrictions were lifted in many locations,” points out Madison Busick, analyst at Comscore.

The Metaverse isn’t a Certainty, but Certainly PR Pros Should Explore It

June 6th, 2022 by

It’s unclear what the metaverse will look like eventually and when. Still, communicators should investigate it sooner not later.

Social Platforms Vary, Don’t Rely on One for All Your KPIs

May 12th, 2022 by

#SSU2022 speaker Joseph Alves, associate, social strategy at WarnerMedia, urges marketers to avoid using one platform to generate all your KPIs.

Avoiding Metaverse Mayhem: Regulating Virtual Influencers as Nearly Human

May 11th, 2022 by

In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing likely will remain an important… Continued

#DetoxYourFeed: Creating an Online Narrative of Self-Love for Today’s Youth

May 9th, 2022 by

In #DetoxYourFeed, Dove is looking to improve mental health of teens by encouraging social media unfollows.

CPG Video Engagement Grows 52% on Instagram, Drops 9% on Facebook

May 2nd, 2022 by

For CPG companies, consumer engagement with Instagram videos rose 52 percent year-over-year, from March 2021 to March 2022, according to Shareablee powered by Comscore. Engagement, or actions, is the sum of likes, shares and comments.… Continued

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Musk’s Purchase of Twitter Stirs PR Concerns

April 25th, 2022 by

You can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.