Social Media & SEO

Social media and digital advancements have impacted stakeholder engagement and customer relations, but don’t underestimate face-to-face interaction as part of the overall communications toolkit.

Nonprofit PR is an increasingly vital component of public relations, as purchasing patterns tend to mirror how much companies and organizations contribute to society.

You don’t need to have a panda cub to follow the National Zoo’s media strategy. Here are some tips to follow to increase brand exposure.

You can feel yourself age when you use such antiquated words like “telephone” in front of your 12-year-old son. “Mom, who says ‘telephone’ anymore?” He has a point. Every now and then “telephone” creeps into… Continued

Here are a few examples of how one can develop an effective and sustainable strategy for Twitter that reaches beyond the noise.

Communicators should familiarize themselves with the Branch platform and Facebook’s new focus on conversations.

English has 1.1 million words, more words than any other language, according to the Global Language Monitor and other sources. That’s double the next most prolific language. And English adds about 15 words per day,… Continued

Stories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend.

Elsevier wanted to rebrand its Facebook page in time for the American Medical Student Association annual convention, which typically takes place in March.

Low-cost carrier Spirit Airlines is taking advantage of the new law in Colorado allowing recreational use of marijuana.