Social Media & SEO

Company executives are divided on who should manage their social media properties. Nearly 39% said the responsibility should be left to the public relations and communications team, while 35% said it should be left to marketing, according to a recent survey by The Creative Group.

There is nothing that makes a Millennial break out into a cold sweat more than the thought of being chained to a desk for eight (or more) hours a day.

Does it ever advance your communications mission to get into a public dispute that attacks journalists?

If you’ve determined that now’s the time to go visual with your PR messages, follow these seven best practices to build a following on Instagram.

Despite publishers’ and journalists’ affinity for Twitter, it turns out that Pinterest is driving more traffic to their homepages. According to a recent Shareaholic study, when it comes to traffic from social, Facebook and Pinterest are leading the way.

Although there is a perception that Facebook is already old hat, the platform still holds undeniable clout across social channels, particularly for 15 year-old- to 25-year-old demo. Plus, the platform’s 1.15 million active monthly users should not be ignored.

Social continues to create new possibilities for public relations. As brands continue to move further into the social media space, the opportunities (and risks) have never been clearer.

More than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards.

Winner: Hampton Hotels – Hamptonality Moments Hampton Hotels wanted to discover ways to raise awareness of its distinctive personality and culture. It identified the perfect vehicle in a video series, “Hamptonality Moments,” which featured real… Continued

Winner: Blue Cross Blue Shield of Michigan – “An Apple a Day” in a Digital World: Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org. Sponsored by Blue Cross Blue Shield of Michigan, the blog… Continued