Social Media & SEO

Winner: Weber Shanwick for Unilever N. America  – Clear Scalp & Hair Beauty Therapy Twitter Launch Unilever teamed up with Weber Shandwick to launch a revolutionary line of shampoos and conditioners on Twitter. To publicize… Continued

Winner: Hilton Hotels & Resorts – Vacationitis Hilton Hotels & Resorts is one of the most recognizable brands in the world. For business travelers of every stripe the hotel chain is synonymous with quality. But… Continued

Winner: Cooney/Waters Group Inc. – Parkinson’s More than Motion You probably already know Parkinson’s most recognizable symptoms: tremors, stiffness, or slowness which can affect movement. What you may not realize is that Parkinson’s disease affects… Continued

At the first session of PR News’ SEO Workshop this morning, Jake Finkelstein, founder and CEO of Method Savvy, and Michael J. Lamp, senior social and digital media strategist at Hunter Public Relations, taught attendees how to improve search rankings and reviewed the founding principles to great SEO placement.

More than three-quarters (81%) of online shoppers make purchasing decisions based on Facebook and Twitter friend recommendations. And according to a MarketMeSuite study, nearly 40 million teenagers (13-18) admitted that social media sways purchasing decisions.

A new piece of research confirms a pattern that we always suspected was the case, based on anecdotal experience (and maybe our own behavior). That is that Facebook users (and by extension, all those who… Continued

For many years there was separation between church and state, so to speak, when it came to advertising and public relations. Sometimes agencies would handle only one discipline or the other. Consumers would

Twitter engagement can be a tough nut to crack, but not an impossible one. No matter the scale of your company or organization there are ways to tap into Twitter to make it a two-way communications platform.

Nearly 60% of journalists worldwide say they use Twitter—and you need a system to take some of the time-wasting guesswork out of the process of engaging with them.

Positive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly.