Social Media & SEO

It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?

Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.

Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.

When we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question.

Pinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.

Oscar Wilde once said that the “question often arrives a terribly long time after the answer.”  For sure, asking the right questions early and often is the answer to a lot of problems we face… Continued

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.

Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.

A press release headline is often where the first impression is made on journalists and readers.

Watch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.