Social Media & SEO

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.

Facebook allows consumers to help shape a brand’s narrative. What could be better than that?

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned.

Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.

The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists.