Social Media & SEO

  Co-Winner: San Diego Gas & Electric – The calm AFTER the storm To prepare for an unexpected emergency, San Diego Gas & Electric holds at least four crisis exercises a year, which involve the… Continued

Co-Winner: Taco Bell Taco Bell went back to its roots to find inspiration for a new tagline and engagement program. While the taco has yet to best the hamburger or slice of pizza as a… Continued

Co-Winner: Nikon 1 “Small Moments Are Huge” Program To raise consumer awareness of the Nikon 1 system line of compact interchangeable lens cameras, MWW and Nikon's communications and marketing teams armed select influencers—called Guest Stars—with… Continued

Winner: CarMD.com Corp. – CarlMD Facebook Fans & Friends Contest Automotive diagnostic tool company CarMD wanted to double its Facebook page fan base and expose the CarMD brand to more consumers within a brief, month-long… Continued

Brands shouldn’t go ‘off the radar’ on social channels but they also need to take a major pause before they hit the Send button.

Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.

With the demand for data scientists high, PR pros must think about how to leverage Big Data.

The percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012.

While government agencies may not be known as early adopters in the social media space, their jumping on Vine signifies the growing importance—and expectation—for organizations to provide behind-the-scenes looks and video content with audiences.