Social Media & SEO

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists.

Marla Martin, communications manager at Florida Realtors, discusses the biggest trends and challenges of nonprofit PR with PR News group editor Matthew Schwartz.

Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media.

Dallas Lawrence, chief global digital strategist for Burson-Marsteller, describes how brands can determine whether or not they’re actually enduring a crisis and what their first steps should be.

The micro-blogging service has had some profound changes on the PR and communications. Here’s how.

When it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue.

Joy Hays, worldwide manager, digital and social media communications at Texas Instruments, provides the most effective ways to measure the impact of Twitter, Facebook and Pinterest.

Crisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis.

New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages.

Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the… Continued