The use of digital and social PR channels can make the traditional PR stunt more than a one-off activity.
Social Media & SEO
Quick Study: Leaders Globally Fall Short of the Public’s Expectations; Social Engagement Overkill Biggest Audience Turnoff
April 2nd, 2012 by PRNEWSâ–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In… Continued
#pinkslime in the Spotlight: Hashtags Take Center Stage
April 2nd, 2012 by Scott Van CampWe analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.
6 Tips for Reaching the Hispanic Audience
April 2nd, 2012 by Cristy Clavijo-KishIn the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population.
Social Watch: Over Half of CEOs Engage on Twitter
March 26th, 2012 by PRNEWSTwitter is the most popular social media platform for CEOs, according to a BRANDfog study.
‘Kony 2012’ Controversy Puts Spotlight on Crisis Response Time
March 26th, 2012 by Scott Van CampInvisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.
Measurement Hall of Fame Roundtable: The Fear Is Gone, Now Let’s Get Down to Business
March 26th, 2012 by Scott Van CampPR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.
How to Create Empowering Digital Guidelines
March 23rd, 2012 by Starr HallHere’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand.
Charting the Industry: Engage in Real Time for Better Outcomes
March 19th, 2012 by Scott Van CampThe addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors.
Social Watch: Women Trump Men in Social Network and Blog Visits
March 12th, 2012 by PRNEWSNielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs.