In this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more.
Social Media & SEO
9 Ways That PR Pros Can Capitalize on Infographics
March 4th, 2013 by Bill MiltenbergKarl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.
5 Tips from the PR News Digital PR Summit
February 27th, 2013 by Scott Van CampCommunicators packed the Westin Hotel in San Francisco to hear nine sessions covering critical digital/social PR issues.
Social-Media Users Conflicted Over Brands Listening In
February 25th, 2013 by Scott Van CampThe public appears to want it both ways when it comes to brands listening in on its social conversations.
NASCAR’s Yanked YouTube Video Sparks Some Questions for PR Execs
February 25th, 2013 by Bill MiltenbergA horrific crash a fan’s removed YouTube clip shows battle between copyright and fans sharing their experiences on social media.
You’ve Been Hacked: What’s Your Company’s Comms Plan?
February 22nd, 2013 by Bill MiltenbergIn light of the recent string of online hackers usurping brands’ social media accounts (Burger King and Jeep, in particular), we want to know how your organization is primed to handle such a situation.
Pending Change for Pinterest: What’s in it for Public Relations Pros?
February 21st, 2013 by Bill MiltenbergPinterest is certainly open for business, and has just raised $200 million in funding.
Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal
February 20th, 2013 by Bill MiltenbergNestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.
4 Tips for Getting Your Bearings with Foursquare
February 20th, 2013 by Bill MiltenbergChris Badaldon, chief sales and marketing officer for The Ritz-Carlton Hotel Co., LLC, provides four tips to get cracking on Foursquare.
St. Jude’s Children’s Research Hospital Tops Facebook Loyalty List
February 19th, 2013 by Scott Van CampHospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in digital circles for its quality online properties,… Continued