Social Media & SEO

Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the… Continued

In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform.

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.